Marilyn Kleinberg

Okay, so maybe I’m still a little upset about the Eagles’ loss to Dallas on the first Sunday in January….

But it did get me thinking, “How often do people just show up places expecting good things to happen with little or no personal effort?” Even seasoned networkers, like me, often lose sight of the game plan.

Complaints about networking include “I went to one event and nothing happened. I didn’t get any new business.” Or, “I send out tons of e-mail, but no one responds.” And my personal nemesis: the follow up call, “I hate making follow up calls.”

Well, HELLO! The game plan for networking is fairly simple. But the execution of the game plan…that’s where personal effort is required.

The Game Plan:

1. Scout the players: Decide what organizations would be a good fit for your business and personal growth.

2. Interview the prospects: Attend a couple of events to understand the culture and mission.

3. Make an offer: Join and commit to 2-3 groups that fit the various areas of growth you are targeting.

4. Chart your plays: Create a monthly calendar of events you want to attend and create a list of business people with whom you want to connect.

5. Find your “Go To” Person: Seek out the “People Magnets” in the room–the key people in the group that can help you make the plays.

6. Practice, Practice, Practice: Attend events regularly to build trust, share resources, and create alliances….build your team!

7. Review the plays: Follow up with the people you meet. Personal calls go a long way to establish trust and develop relationships.

8. Be a leader: Actively participate in committees; volunteer at events; become the “go to” person.

9. Remember there is no “I” in team. Build your resources by learning how you can help others first. As we say in eWomenNetwork, “Give First, Share Always.”

Following the game plan and executing the plays will lead to success in networking, and ultimately help you grow personally and professionally.

I look forward to helping you be successful. For a list of upcoming events visit www.ewomennetwork.com/chapter/snj.