Jackie Berman

The year 2012 will provide a. Social Media is now helping businesses define as well as deliver key business objectives. In today’s age where social media sites such as Facebook and Twitter have managed to beat Google in popularity, social presence is a crucial component of any business’ online strategy.

Social Media not only helps a business reach out to newer audiences, it also helps develop a framework that allows it to be more adaptable to changing customer requirements or market trends. A report from Boston Consulting Group indicates that social media has overtaken eCommerce when it comes to having an online presence for businesses.

Facebook has gained massive traction amongst small businesses this year and it’s expected to further step up the ante with new business-friendly profile changes and email integration via Social Inbox.

Twitter will continue to gain popularity amongst small businesses and Jive is being projected as the next big social media platform for the business world. Social business has come of age over the past 18 months and it’s set to rise further with a staggering annual growth rate of 38% each year till 2014.

Is social media a part of your business’ online strategy? If so, how are you leveraging social media to boost revenues or to reach out to customers? Research firms believe that more and more businesses will turn social next year but there will be fewer social networking platforms to choose from. Please call Pearls of Wisdom Media with your Social Media questions. Let us take you to the next level in 2012.

Pearls of Wisdom Media, LLC
Jackie Berman