County Woman Newspaper Overview
and Effectiveness
The County Woman Newspapers offer businesses the unique
opportunity to reach an important, targeted consumer group through
a focused educational/informational approach. The "County
Woman" newspapers are award-winning for their style and
format. Unlike all other publications in our area, this
paper is a vehicle for providing categorized, objective information
targeted to women but relevant to all.
How is the "County Woman" different?
The paper is designed to provide the reader with a source accelerator
- a convenient, uncluttered reference to information in
high visibility categories. The design of each page is built
around the advertiser - your message does not "get lost"
between local news articles and other advertisers.
Unlike "advertorials", businesses provide objective,
educational material regarding their areas of specialty, not
a press release or "commercial". This heightens
readers' interest and encourages the reader to keep and share
the paper with others.
The paper is distributed and replenished at each location for
a full 6 to 8 week period for maximum exposure. One rate provides
you with readership throughout the entire county, no purchases
by zip code. Distribution does not rely on "forced mailings"-
our readers purposely pick up our paper. Distribution is not
random, drop points and locations are selected by the demographics
of the people typically visiting the location.
This publication does not cover "headline news", controversial
subjects, or classifieds. "County Woman" is a niche
marketing vehicle capturing the market that is most likely to
purchase your products and services.
- Educated woman between the ages of 29-65
- Household income level 37K-100+K
- Working/married women with various aged children
Member of the following professional organizations:
